The Pixelworks’ Story
PixelWorks never came into existence with a business idea, in fact it grew leaps and bounds with one thought and state of mind, which is seeing and presenting beauty from a perspective which no one has ever imagined and seen, giving something different to the world by capturing memories.
It began with Nikhil’s love for photography when he started capturing landscapes and birds with film cameras (Yashica zoom and Kodak) in 1999. His love grew deeper with full support of his parents, and he bounced off the walls to document flora and fauna which was not easily seen. Even after that, he kept photographing things that made him happy, be it picnic with family, friends, animals, insects, landscapes and automobiles.
When digital revolution started in 2003 and was causing a stir in the market, he bought a 2MP Kodak “State of the art” camera which was his best friend. Now he didn’t have to think about the limitation of 36 pictures since he could practice more using 2MP camera. Now he was eating, sleeping and breathing Photography.
The passion grew big and he jumped into the DSLR territory in mid-2007. He attended his first ever formal training by Canon Academy in Santacruz, Mumbai in the next month itself. He then completely flung himself into photography and there was no looking back. The practice and continuous reading about camera and equipment made him build his arsenal with various zoom, wide angle and prime lenses, lights, drones etc. (If you wish to see our equipment list – Visit this Page)
2012 was the year of change, when Nikhil was at a crossroads. With a lot of groundwork, practice and research he decided to be a trail blazer in the field of Photography and Pixelworks was founded in Feb 2012.
The journey was not easy, it came with a lot new learning and experience. When you are passionate you know what you want and when you are a professional you also have to understand what your clients want and like. Nikhil’s abillty to mix well with people make the clients comfortable, then he does nothing by halves. The results are so overwhelming that Pixelworks is now not only managing weddings, but almost everything under the sun be it product shoot, food photography, automobiles, lifestyle shoots, corporate, advertisements, drone (aerial) photography, real estate photography, events, stage shows, kids photography and so on.
To name a few Pixelworks has joined hands with brands like Mother’s receipe, Picantos, Global Punjab, Desi Ann, Lavasa, Store4Riders.com, Motohive, TVS Apache, TVS Racing, Royal Enfield , Triumph Motorcycles India etc
Pixelworks team consist of a group of Traditional, Candid Photographers and Cinematographers. This team is known to be enthusiastic and on their toes and are always excited about the work that they do.
Parul Sood ( Nikhil’s wife) being an integral part of team is managing Pixelwork’s development along with him. The duo make a special team with their mind focused on one thought, 24 X 7. The team operates from a 1100 sq ft+ Studio cum office at Balewadi, Pune, and is our hot bed of all creativity and work.